{"id":417,"date":"2025-01-26T04:45:41","date_gmt":"2025-01-26T04:45:41","guid":{"rendered":"http:\/\/projects.reneearhodes.com\/?p=417"},"modified":"2025-05-09T03:03:19","modified_gmt":"2025-05-09T03:03:19","slug":"policy-communications","status":"publish","type":"post","link":"https:\/\/projects.reneearhodes.com\/index.php\/2025\/01\/26\/policy-communications\/","title":{"rendered":"Policy Communications"},"content":{"rendered":"\n<p style=\"font-size:16px\">At Tuolumne River Trust, I collaborated with TRT&#8217;s Water Policy Director to write and design campaign collateral encouraging audiences to join civic actions, sign petitions, and leave public comments at San Francisco Public Utility and State Water Board Meetings. My policy communications <strong>inspired audiences into action, boosted email conversions and workshop attendance, and continued building TRT&#8217;s reputation<\/strong> as a leading voice for water rights throughout the Tuolumne River watershed. <\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile has-background\" style=\"background-color:#94c6a0\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" width=\"1080\" height=\"1080\" src=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/RallyfortheRiver-IG.png\" alt=\"\" class=\"wp-image-561 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-color has-background\" style=\"background-color:#94c6a0;color:#fffde8;font-size:16px\">I wrote and edited all media kits and press packets for <em>Rally for the River<\/em>. I conducted press outreach, which included a brief emailed hook and attached a media advisory, press release, and backgrounder. Through collaboration with partner organizations and the TRT Policy Director, <strong><em>Rally for the River <\/em>received press coverage via an ABC 7 nightly news spot, the Modesto Bee, and Pacific Sun<\/strong>.<\/p>\n<\/div><\/div>\n\n\n\n<p style=\"font-size:16px\">I wrote the below <em>River News<\/em> article: <em>Rally for the River Brings Tuolumne Advocates to SF City Hall<\/em> to commemorate the day and to <strong>inspire supporter donations and attendance at future advocacy actions.<\/strong> All press mentions and news features are included in the article linked below. <\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile has-background\" style=\"background-color:#94c6a0\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.tuolumne.org\/river-news\/rally-for-the-river-at-sf-city-hall\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" width=\"1000\" height=\"627\" src=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/rally-with-rivernews-title.png\" alt=\"\" class=\"wp-image-581 size-full\"\/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-color has-background\" style=\"background-color:#94c6a0;color:#fffde8;font-size:16px\">&#8220;A crowd of allies delivered public comments with a range of connected messages: &#8220;Former TRT intern Zarine Kakalia eloquently shared that <strong>we have two possible futures ahead of us: by 2055, we could be on track to ensure that all California salmon are extinct, <em>or <\/em>the opposite could be true.<\/strong>&#8221; &#8220;<br><br>\u2014from <em>Rally for the River Brings Tuolumne Advocates to SF City Hall<\/em><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-text-color\" href=\"https:\/\/www.tuolumne.org\/river-news\/rally-for-the-river-at-sf-city-hall\" style=\"color:#79b487\" target=\"_blank\" rel=\"noreferrer noopener\">read the article<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-2\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplevfish1_edit2.png\"><img loading=\"lazy\" width=\"1080\" height=\"1345\" src=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplevfish1_edit2.png\" alt=\"\" data-id=\"439\" data-link=\"http:\/\/projects.reneearhodes.com\/?attachment_id=439\" class=\"wp-image-439\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplevfish2-1.png\"><img loading=\"lazy\" width=\"1080\" height=\"1340\" src=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplevfish2-1.png\" alt=\"\" data-id=\"424\" data-link=\"http:\/\/projects.reneearhodes.com\/?attachment_id=424\" class=\"wp-image-424\"\/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-3\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplevfish3-2.png\"><img loading=\"lazy\" width=\"1080\" height=\"1333\" src=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplevfish3-2.png\" alt=\"\" data-id=\"448\" data-link=\"http:\/\/projects.reneearhodes.com\/index.php\/2025\/02\/19\/policy-communications\/peoplevfish3-2\/\" class=\"wp-image-448\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplevfish4-2.png\"><img loading=\"lazy\" width=\"1080\" height=\"1339\" src=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplevfish4-2.png\" alt=\"\" data-id=\"449\" data-link=\"http:\/\/projects.reneearhodes.com\/index.php\/2025\/02\/19\/policy-communications\/peoplevfish4-2\/\" class=\"wp-image-449\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplevfish5-2.png\"><img loading=\"lazy\" width=\"1080\" height=\"1337\" src=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplevfish5-2.png\" alt=\"\" data-id=\"450\" data-link=\"http:\/\/projects.reneearhodes.com\/index.php\/2025\/02\/19\/policy-communications\/peoplevfish5-2\/\" class=\"wp-image-450\"\/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:11px\">A useful and timely resource, this social media explainer <strong>was shared 73 times<\/strong> on Instagram.<\/p>\n\n\n\n<p style=\"font-size:16px\">In January 2025, presidential executive orders put the Bay-Delta and its tributary rivers at great risk. I created a rapid response communications campaign that included social media explainers, calls to action, and a blog explainer about ongoing Bay-Delta diversions and the Bay-Delta Quality Control Plan.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Water Policy 101\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/l_aL0lPcDbs?start=47&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p style=\"font-size:16px\">I also produced email communications, managed workshop registration, and managed Zoom for a live <em>Water Policy 101 <\/em>Workshop led by Tuolumne River Trust&#8217;s Policy Director Peter Drekmeier. This workshop encouraged citizen participation at public comment sessions during upcoming Bay-Delta Quality Control Plan meetings. This timely offering <strong>yielded a high rate of new email subscriptions directly from organic social media marketing.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile has-background\" style=\"background-color:#94c6a0\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.tuolumne.org\/river-news\/diversion-tactics-in-the-bay-delta\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" width=\"1080\" height=\"1065\" src=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/diversiontactics.png\" alt=\"\" class=\"wp-image-437 size-full\"\/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-color has-regular-font-size\" style=\"color:#fffde8\"><span style=\"color:#04435f\" class=\"has-inline-color\"><\/span><span style=\"color:#fffde8\" class=\"has-inline-color\"><sup><em>&#8220;To improve rearing habitat for baby fish, we need to restore the river\u2019s floodplains. We also need to activate them with water, as dry floodplains do not serve an ecological function,\u201d Drekmeier shared in a recent op-ed.<\/em><\/sup><\/span><\/p>\n<\/div><\/div>\n\n\n\n<p style=\"font-size:16px\">I wrote the above long-form article as a free educational resource to <strong>inspire community engagement and to position TRT as a thought leader<\/strong> in the water policy space.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-text-color\" href=\"https:\/\/www.tuolumne.org\/river-news\/diversion-tactics-in-the-bay-delta\" style=\"color:#79b487\" target=\"_blank\" rel=\"noreferrer noopener\">Read Diversion Tactics<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-2\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplefish1-2.png\"><img loading=\"lazy\" width=\"1080\" height=\"1338\" src=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplefish1-2.png\" alt=\"\" data-id=\"436\" data-link=\"http:\/\/projects.reneearhodes.com\/?attachment_id=436\" class=\"wp-image-436\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplefish2.png\"><img loading=\"lazy\" width=\"1080\" height=\"1339\" src=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplefish2.png\" alt=\"\" data-id=\"431\" data-link=\"http:\/\/projects.reneearhodes.com\/?attachment_id=431\" class=\"wp-image-431\"\/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-3\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplefish3-1.png\"><img loading=\"lazy\" width=\"1077\" height=\"1338\" src=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplefish3-1.png\" alt=\"\" data-id=\"452\" data-link=\"http:\/\/projects.reneearhodes.com\/index.php\/2025\/02\/19\/policy-communications\/peoplefish3-1\/\" class=\"wp-image-452\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplefish4-1.png\"><img loading=\"lazy\" width=\"1080\" height=\"1345\" src=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplefish4-1.png\" alt=\"\" data-id=\"453\" data-link=\"http:\/\/projects.reneearhodes.com\/index.php\/2025\/02\/19\/policy-communications\/peoplefish4-1\/\" class=\"wp-image-453\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplefish5-1.png\"><img loading=\"lazy\" width=\"1067\" height=\"1340\" src=\"http:\/\/projects.reneearhodes.com\/wp-content\/uploads\/2025\/02\/peoplefish5-1.png\" alt=\"\" data-id=\"454\" data-link=\"http:\/\/projects.reneearhodes.com\/index.php\/2025\/02\/19\/policy-communications\/peoplefish5-1\/\" class=\"wp-image-454\"\/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Tuolumne River Trust, I collaborated with TRT&#8217;s Water Policy Director to write and design campaign collateral encouraging audiences to join civic actions, sign petitions, and leave public comments at San Francisco Public Utility and State Water Board Meetings. My policy communications inspired audiences into action, boosted email conversions and workshop attendance, and continued building [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/projects.reneearhodes.com\/index.php\/wp-json\/wp\/v2\/posts\/417"}],"collection":[{"href":"https:\/\/projects.reneearhodes.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projects.reneearhodes.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projects.reneearhodes.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/projects.reneearhodes.com\/index.php\/wp-json\/wp\/v2\/comments?post=417"}],"version-history":[{"count":48,"href":"https:\/\/projects.reneearhodes.com\/index.php\/wp-json\/wp\/v2\/posts\/417\/revisions"}],"predecessor-version":[{"id":922,"href":"https:\/\/projects.reneearhodes.com\/index.php\/wp-json\/wp\/v2\/posts\/417\/revisions\/922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/projects.reneearhodes.com\/index.php\/wp-json\/wp\/v2\/media\/457"}],"wp:attachment":[{"href":"https:\/\/projects.reneearhodes.com\/index.php\/wp-json\/wp\/v2\/media?parent=417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projects.reneearhodes.com\/index.php\/wp-json\/wp\/v2\/categories?post=417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projects.reneearhodes.com\/index.php\/wp-json\/wp\/v2\/tags?post=417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}