At Tuolumne River Trust, I produced program-centric newsletters and major donor notes each month as part of a larger email strategy centered on building loyalty and creating donor pathways for new community members. I strategically focused program-centric newsletter content on captivating news writing, program updates, and calls-to-action. Below are a few samples.
Stream Work September: Find Out Why Meadows Matter in the Headwaters
This monthly program-centered newsletter shared innovative milestone achievements, science writing about collaborative process-based stream restoration, and a call for watershed advocacy. These stories of impact and collaboration foster engagement and inspire connection to TRT’s landscape-scale restoration in the community.
How We’re Responding: Water Woes in the Bay-Delta & Other January Updates
This monthly program-centered newsletter offers organizational and community impact stories, collaboration narratives, and an invitation to face a shared obstacle: Federal funding freezes that will weaken climate resilience for each of us, watershed-wide.
All Paddles in the Water: Navigating the Federal Funding Pause Together
I sent this crisis communications message outside of the monthly newsletter cycle in response to urgent federal funding freezes. Again, through shared obstacle narratives, this news piece seeks community engagement and potential donor involvement. This writing demonstrates my ability to draft communications under pressure.
If you’re looking, more of my email writing can be found on the Creativity Explored page.
