At Creativity Explored, I managed social media channels and created all content. I also wrote, designed, and provided content for a bi-weekly newsletter. By developing trust and person-centered relationships with 150+ neurodiverse artists, I collaboratively amplified artist projects and everyday life in the studios to prompt sales, donations, and community involvement.
Reels weren’t even a thing yet! In 2018, the strategy looked different than it would today. For this social media audience and the algorithm of the moment, quick, feel-good, artist-centric stories were gold. I created and posted content two times a day, seven days a week. This strategy led to an organic 3K follower increase in one year.
My social media content fit into four primary themes: artist interviews & day-to-day studio life, finished artwork features, exhibition announcements, and direct appeals. These lifestyle stories boosted brand awareness, grew audience loyalty and engagement, informed people about events, and encouraged artwork sales and donations.
Bi-weekly email newsletters expanded on programming and updates from the studios to keep current donors and non-social media users in the loop.
